About

Chris Matthews

I am an AI Strategist, Speaker and Author. I help business owners cut through the noise around AI and find the practical applications that actually move the needle. The system I use to get them there is the SSAMM Method™: Simplify, Systemise, Automate, Monitor, Manage.

The path was never straight

I started out in civil engineering. That gave me a lasting respect for systems, structures, and solid foundations, the idea that what you build today has to hold the weight of everything that comes later.

In July 2011 I opened my first clinic, the Silverlink Clinic in Newcastle. I was the first non-medic to be granted a licence to open one. From there I built and scaled Alevere and Silverlink Clinics into a national chain, with over 130 staff, that helped patients lose more than 21 tonnes of weight across the network. Along the way I worked out the pattern that kept the whole thing running: Simplify, Systemise, Automate, Monitor, Manage.

After the exit, I went back to where it all started: technology.

What I do now

Today I work as an AI Strategist, Speaker and Author. Most businesses are drowning in advice about artificial intelligence but starving for practical implementation. I fix the order. Strategy before tools. Infrastructure you own. Guidance you can trust.

I work with family office professionals, healthcare clinic owners, and SME leaders, helping them adopt AI practically and profitably through the SSAMM Method™. I also run a focused 90-day coaching programme for owners ready to implement, and I speak and run workshops on making AI useful rather than theoretical.

Books

I am the author of The Profitable Practice Playbook, a practical AI adoption guide for healthcare clinic owners, and The AI Forward Family Office, on technology modernisation for family offices and wealth management.

The principle hasn't changed

Whether I was explaining network cabling in 2001 or AI implementation in 2026, it has always been the same. Listen. Understand what people actually need. Give good advice. Make it easy for them to take the right next step. Making AI practical for business.